The International Association of Facilitators (IAF) is a participatory
organisation with members in more than 65 countries. As a professional
association they set internationally accepted industry standards,
provide accreditation, support a community of practice, advocate and
educate on the power of facilitation and embrace the diversity of
Having celebrated their 20th anniversary, they
appointed Hartley & Soul to refresh their brand so the new identity
would reflect their forward looking, and inclusive approach.
wanted the brand to have a global feel and for the logo to be like a
window into the rich and vast IAF world. Being in 65 countries, we
wanted each region to have a unique feel and be able to express their
individual culture through the brand. So we created a global brand with 7
regional brands each with their own distinctive colour, that are part
of the same family.
The website was designed and programmed by Gusto Digital Design.
related brands project
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