The International Association of Facilitators (IAF) is a participatory organisation with members in more than 65 countries. As a professional association they set internationally accepted industry standards, provide accreditation, support a community of practice, advocate and educate on the power of facilitation and embrace the diversity of facilitators.
Having celebrated their 20th anniversary, they appointed Hartley & Soul to refresh their brand so the new identity would reflect their forward looking, and inclusive approach.
We wanted the brand to have a global feel and for the logo to be like a window into the rich and vast IAF world. Being in 65 countries, we wanted each region to have a unique feel and be able to express their individual culture through the brand. So we created a global brand with 7 regional brands each with their own distinctive colour, that are part of the same family.
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