The AMAYA Trust is a new trust which is seeking to work in collaboration with a small
group of schools who aim to shine a light in education,
to act as a beacon of educational excellence that draws from the best
practice of educators around the globe, while enabling the uniqueness of
the school and the pupil to flourish.
Hartley & Soul was appointed to create the AMAYA Trust brand which needed to capture inclusion, integrity and togetherness.
At the heart is the belief that all children have the right to be
given the opportunity to achieve their highest possible potential,
through outstanding and inspiring education, and care for their
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